RA:

http://www.youtube.com/watch?v=aL3rfuKwMDI
What are the consequences of buying Window’s Vista on computer performance?
Buying Window’s Vista will enhance computer performance
because when you buy Windows Vista you are purchasing an exceptional computer program.
Anytime you purchase an exceptional computer program you will also enhance your computer performance.
This commercial is mostly for middle-aged computer owning adults.
The theme of the add is that there are some things that make you say ‘wow’ and Windows Vista is one of those things. This appeals to the viewer, trying to make the viewer feel like they ought to seek for the best, and this program is the best. The ad flashes from scenes with people experiencing extraordinary things to people working with this program to graphics with things involved with the program. The argument wasn’t based on logic; it had things like “top 100 reasons why people are so speechless” but didn’t give enough time to say what the reasons were. Instead of representing logical points, graphics and slogans were more to establish authority and emotion. The ad focused on “Window’s Vista will make you say “Wow”” but it didn’t say why. It didn’t give reasons that this program would be any better than any other program.