RA: Cake commercial

The commercial’s website: http://www.youtube.com/watch?v=uwswkJZEdS4
The message of this commercial is buying the Fabia will make you happy because it is full of things that will make you happy. I thought this was a very clever commercial. It starts of in a bakery with all of these workers busily making cakes. They are all smiling and happy in their work. It looks like they are undertaking quite a project, as the cake they are making is huge. The cake begins to take the shape of a car, and pretty soon the viewer sees that they are constructing the new Fabia. The commercial portrays that it’s not just a cake that looks like a car, but the actual car itself because they are not only constructing the outside but also making cake-like chairs and putting a cake-like engine under the cake-like hood. The whole time during its construction the Julie Andrew’s song “Raindrops on Roses” is playing. At the end of the commercial the bakers pose with their new car and the words come on, “The new Fabia. Full of lovely stuff.” It’s enticement falls to a more feminine audience, who like pleasant, happy things. It’s saying, “this car is as good as eating cake”, or “you like cake don’t you? Well, you’ll like this car.” The viewer knows that the car is not really cake, but the commercial gives a pleasant clever atmosphere that the advertiser wants the viewer to associate with owning the car.