RA: Head and Shoulders

There is a ad for head and shoulders with a close-up on a scalp with what looks like a football play drawn on the top of it. This ad is for men with problems with dandruff. It is saying that buying this shampoo will make your hair more healthy because buying the shampoo will eliminate hair problems. The comparison of shampooing hair with football, portrays to the viewer that this method is strategic. It is you against your hair problems and we've got the winning solution. The close up on the top of the man's head eliminates the need for a model. It makes the ad more universal; you can put yourself in the man's position. Some men do not approve of male modeling, i.e. it's too "sissy"; the football approach toughens up the ad. It makes it so that worrying about your hair can be a "manly" thing to do. It has a brief mention of statistics (contains 6X more moisturizers than non-conditioning shampoos...100% flake-free) to show that it is an authority over shampoos. It has a picture of nine of it's different kinds of shampoos; suggesting that one of these will definately suit your needs. I thought it was a clever ad, and was probably pretty successful.